Job Description

Develop and refine brand strategy, including positioning, messaging, voice, and narrative. Define, document, and govern brand architecture across master brand, sub-brands, products, solutions, capabilities, programs, campaigns, and partner offerings. Support brand naming strategy and governance for new products, solutions, data offerings, agents, and capabilities. Lead planning and execution of brand campaigns across media, events, digital, and social channels. Create and maintain brand governance materials, including guidelines, naming conventions, decision trees, templates, training materials, and enablement resources. Serve as primary brand steward by reviewing advertising, event, web, internal communications, and customer-facing materials for brand consistency. Define brand-health KPIs, including awareness, consideration, sentiment, and share of voice. Establish tracking and reporting frameworks and use data to inform decisions. Monitor branding, design, and consumer-behavior trends to inform creative direction. Collaborate with internal stakeholders, creative teams, communications, portfolio marketing, media, events, and digital marketing teams. Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences. Translate business objectives into compelling, customer-relevant brand experiences. Requirements Bachelor's degree in marketing, communications, or a related field. 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus. Proven success in developing and executing brand strategies across channels. Strong understanding of brand identity, messaging, visual systems, and brand governance. Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance. Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks. Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination. Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents. Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact. Strong organizational and project management skills. Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority. Proficiency in Microsoft Office Suite. Understanding and embrace of AI tools, with curiosity, adaptability, and ethical awareness in navigating AI-driven environments. Ownership mindset, problem-solving ability, curiosity, proactivity, and willingness to collaborate. Continuous growth mindset and commitment to ongoing learning. Where applicable, fluency in English and languages relevant to the working market. Ability to sit, speak, and operate a telephone and/or computer for long periods of time. Ability to handle pressure, stressful conditions, and conflict resolution. Ability to work day, evening, and/or weekend hours as needed. Regular attendance in the office. Core Competencies Demonstrates expertise in developing and executing brand strategies, including brand architecture, messaging, and governance. Proficient in utilizing data-driven insights to inform brand health KPIs and optimize campaign impact across various channels. Highest-signal resume keywords Brand Strategy Development Brand Architecture Governance Data-Driven Decision Making Stakeholder Management Project Management Hard Skills Brand Identity Messaging Visual Systems Naming Conventions Campaign Execution Market Insights SEO AEO Brand Health KPIs Portfolio Architecture Soft Skills Excellent Communication Organizational Skills Problem-Solving Curiosity Collaboration Industry Keywords B2B Marketing Technology Industry Brand Governance Consumer Behavior Trends Cross-Functional Collaboration Tools & Technologies Microsoft Office Suite AI Tools #J-18808-Ljbffr

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